A couple of incidents occurred this week of prime examples of how NOT to engage the blogosphere, here is one...
An Irish web developer named Jason Roe discovered a glitch on the Ryanair website. He reported it, then found himself on the receiving end of some less-than-friendly responses from Ryanair staff. Needless to say, this thing exploded over the Irish Blogosphere, even making mainstream news outlets. How did Ryanair respond to this PR crisis? They called bloggers "lunatics". Hmmmm...
Any opinions on this? I think someone in Ryanair needs to get up to speed on modern marketing...
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1 comment:
It looks like Ryanair is following HSE when it comes to defending employees... from RTE website: http://tinyurl.com/bm6hmk
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